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Little stories, growing minds.

Picture books where your child makes the choices. Every story is built around decision intelligence, with emotional intelligence, social skills and behavioural skills woven in.

Pim: Hi, I’m Pim! In every story, you choose what happens next.

Find by age

  • Toddler, ages 0–3, Coming soon
  • Preschool, ages 3–5, Coming soon
  • Early school, ages 5–7, Coming soon

Our series

  • Home & Hearts, Family & friends, Coming soon
  • Paws & Claws, Animals, Coming soon
  • Star Hoppers, Space, Coming soon
  • Little Gardeners, Flowers & nature, Coming soon
  • Big Days, Celebrations, Coming soon
  • The Toy Box, Toys, Coming soon
  • Little Kitchen, Food & cooking, Coming soon
  • Funny Pages, Cartoons, Coming soon
  • Round the Year, Months & seasons, Coming soon
  • Game On, Sports, Coming soon
  • Everyday Heroes, Superheroes, Coming soon
  • On the Move, Cars, planes & balloons, Coming soon

Decision intelligence at the heart

Decision intelligence

The heart of every Telning book. Your child sees the choices, thinks about what could happen, and picks one.

  • Emotional intelligence

    Noticing feelings and naming them.

  • Social skills

    Sharing, taking turns, making friends.

  • Behavioural skills

    Trying a new way, step by step.

Pim: My favourite question: what would you choose?

For grown-ups: the TADA way

You talk with your child. The child tells the story and makes the choice.

  1. Talk

    Child

    Your child says what they see. You wait, then add one or two words.

  2. Ask

    Grown-up

    One easy question. Then: “What could they do now?”

  3. Decide

    Child

    Your child picks what happens next and says why. No wrong answer.

  4. Act

    Together

    “What would you do?” Try it once in real life.

Send Pim your ending

Your child draws the ending they chose. Take a photo and Pim sends back a story card.

Send a drawing

Made by scientists, made for play.

Every Telning book is created by our team of cognitive and behavioural scientists.

  • Decision intelligence firstThe main focus of our scientists.
  • Four skills in every bookDecision, emotional, social and behavioural.
  • Made for reading togetherThe TADA way is based on dialogic reading.

About us

Letters from Pim

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